@kirstieplaysgolf

Women's Golf & Lifestyle Creator

Turning a beginner's journey into 1.2M monthly views, and a community that's growing with it.

Work with me
Kirstie on the golf course

Kirstie

Gold Coast, Australia · she/her

0

Followers

↑ +31.4% this month

0.0M

30-day impressions

180× following size

0

30-day interactions

Likes, comments, shares, saves & reposts

0.0%

Engagement rate

Interactions by reach

About

Hey, I'm Kirstie!

I picked up my first set of clubs, second hand and knowing nothing, in October 2025. By January 2026 I was filming the whole beginner journey.

What I didn't expect was the community: the women I've met along the way and the online strangers cheering me on with tips and support. That's what keeps me posting.

Behind the scenes I'm not just winging it. A degree in international business and finance and five years in digital marketing are what's driven the rapid growth you see above.

Let's work together

My Content

What a typical post might look like

A recent selection that gives a real feel for my style, not just the highlights.

High-performing reel wearing a partner's product, which brought LOTS of comments and messages about the outfit.
My most regular 'play a hole with me' style content, which drives my highest on-post engagement from my followers.
Easily sharable posts are quick to make, but get lots of eyes on your brand.
One of my higher-performing posts. Funny and relatable, which builds that perfect audience niche.
Play a full 9 holes with me. I don't make these often, but they're great for building trust and authenticity, not hiding behind only my best shots.
These authentic moments often perform the best.
See more on my page

Brand Partnerships

Partnerships customised for your business

Golf bags & accessories

Fairway Angel

Dedicated + Integrated

An ongoing relationship that started with dedicated content and became a constant background presence across every video since.

  • -2× dedicated reels
  • -3× dedicated stories
  • -Ongoing organic product placement in every video
  • -Caption tag, no verbal mention required

Product focused videos

Ongoing product visibility

Ongoing visibility in story posts

Fairway Angel story postFairway Angel story post

Golf apparel

Gray + Haast

Gifting Partnership

No scripts, no dedicated posts. Just real gear, worn for a real golf day, across multiple clips.

4

Outfits sent

4

Days filmed

29

Videos posted to date

515k+

Total views

Real community engagement

Gray + Haast audience message
Gray + Haast audience message
Gray + Haast audience message
Gray + Haast audience message

Golf equipment

Trust Golf Balls

Dedicated + Evergreen

A launch moment that turned into an ongoing touchpoint. The product shows up, gets mentioned, and keeps earning visibility.

  • -Dedicated launch reels
  • -Product used in every subsequent video
  • -Verbal mention in content ("I'm using Trust balls today")
  • -Ongoing caption tag

Ongoing visibility in story posts

Trust Golf Balls story postTrust Golf Balls story post

Every partnership looks a little different. Get in touch to see how we can collaborate!

Get in touch

Audience

A closer look at who's watching

The people who follow me, and the far larger audience my content reaches every month.

Followers

7.2k

total followers

Gender

Women34%
Men66%

Age

13-24
3.2%
25-34
24%
35-44
30.6%
45-54
21.4%
55+
20.8%

Top locations

Australia
40.8%
US
32.5%
UK
10.9%
Canada
4.5%
NZ
2.6%

30-day reach

1.3M

accounts reached

Gender

Women65%
Men35%

Age

18-24
16.9%
25-34
32.3%
35-44
21.3%
45-54
12.2%

Top locations

US
54.2%
Canada
16.9%
Australia
9%
UK
7.4%

Contact

Let's work together

I'd love to create some genuine, authentic content for your brand! Please get in touch to discuss collaboration options.

Or email directly: kirstie.mcconnell@outlook.com

@kirstieplaysgolf on Instagram